Set up in 2014, Wild Ideas was born out of a young couple’s search to get back to the roots. They chose Tiruvannamalai, a Hindu pilgrimage town in Tamil Nadu dedicated to Lord Shiva, as their abode to start work on developing sustainable livelihood projects.

The idea was to engage local disadvantaged women and youth in economic activities–from organic agriculture, low-impact architecture, and small-scale industry. The Wild Ideas brand stand for transformation and as a testimony to natural alternatives—to be good to yourself, your home, and the earth. The cooperative by, for and of disadvantaged women now produce chemical free products for home and personal care that compete with the best in the country.

In 4 short years, they have become a household name for effectiveness and affordability. Their recipes are trusted for their therapeutic value and are highly recommended by doctors, especially dermatologists for its non-toxicity.

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